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Pots, Vases, Bowls and Bottles


From now till now

Continuing the work of a lifetime

January 1, 2017

After 34 years of building up the company, it was time to pass on the baton to the next generation. Henk and Anja are transferring business responsibility to Jorn and Elmer. Proud and grateful for what has been achieved over the years, these two will take on the challenge to continue their parents’ work of a lifetime. The passion and creativity running in their genes will be the solid foundation stones for the future.

One location

January 1, 2009

Moving to one location to house both warehouse and office was realised next. First the warehouse was relocated. Dock loading technology was introduced. Height adjustable  storage units … Quite some progress. Soon afterwards the office and our present showroom were installed.  All business activities were now combined.  Another step forward to our current position.


Many years passed

Time was flying. Commitment and hard work were rewarded. Turnover was growing. Our product range now included indoor pottery only.   This enabled us to specialise. Realise a well-balanced collection range bearing our own signature. And not without success……

The warehouse facility was becoming too small.  Additional space was rented. Not an ideal situation, but we were coping.  However, another move was inevitable.

The first move

June 1, 1985

After 2 years, new premises at the Stationstraat, Aalten were bought and renovated.  At this address the family business was continued and expanded while working from home. It was an efficient solution focusing on the future. A small showroom was equipped.  A wider product range selected.  Enthusiasm and passion were the corner stones for further growth.

In the middle of the crisis

May 1, 1983

On May 1, 1983, in the middle of the economic crisis, HS Potterie was founded. Starting out as a supply service for garden centres and florists on location, we gradually widened  our range of products. It was from a modest warehouse space at the Patrimoniumstraat in Aalten that our first articles found their way to customers.